Order Taking Example
lead generation 
A typical example for the use of order taking in a telemarketing context:
Client - I.T. Software back-up company
Project - Order Taking
Activity
Objective: The purpose of this project was to contact companies accross Europe that had either left their details at the clients website, and not responded to information sent to them by e-mail, or had previously purchased the service and not renewed their licences.
Results
The prospect companies were redirected to the clients website to complete the sign-up process. The results were beyond all expectations of the client company.
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